Thrio CCaaS Platform Honored for Improving Clients Customer Experience Journey

Thrio, Inc. announced today that TMC, a global, integrated media company, has named Thrio CCaaS Platform as a recipient of a 2023 CRM Excellence Award, presented by CUSTOMER magazine.

“We are honored to be recognized yet again by CUSTOMER Magazine for this prestigious award,” said Lance Fried, CMO of Thrio. “Here at Thrio we help our customers make a bold statement with superior customer service. We do this with adaptable software that stands up to the ever-shifting nature of today’s enterprise. Take, for example, our ability to streamline transactions with dynamic scripting and built-in process automation. This coveted award highlights why our customers love us.”

“The CRM Excellence Award honors Thrio for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. Thrio has demonstrated to the editors of CUSTOMER magazine that the Thrio platform improved the processes of their clients’ businesses by streamlining and facilitating the flow of information,” added Tehrani.

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all-encompassing, covering the entire enterprise and the entire lifetime of the customer.

About Thrio, Inc.
For businesses who want to meet customers on their terms, the solution lives within Thrio. Our flexible, scalable AI-powered contact center platform paves the way for friction-free sales and service. Powerful automations make agents’ jobs easier and quicker, with more personalized service for every customer. Thrio helps enterprises stay at the heart of the right conversations and the right experiences, every time.
To learn more, please visit

Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry. Please visit

Thrio Contact:
Lance Fried
Chief Marketing Officer

TMC Contact:
Michelle Connolly
Senior Marketing Manager
203-852-6800, ext. 170

We use cookies on our website to check that it is working well for you. They help us understand more about our website and how we can make improvements. By accepting cookies, you’re helping us to develop a website that is designed for you. More about cookies.